Got my newsletter this morning – some nice work you’re doing there! The piece on Madelaine Chocolates was a great example of those local food world stories the Edibles are so good at telling.
When I told her about being scooped, she suggested I start pitching my own stories to the Times! I told her the thought made me sick with fear and she said, “Take a few more laps in the pool, then do it.” Okay.
On the flip side, the head of marketing at Madelaine Chocolates called to ask why their Hannukah gelt (traditional chocolate coins) were the first product I wrote about. She said “We make lots of things, from chocolate Easter bunnies to Santa Clauses…” At first I thought she was implying that I was pigeonholing the company because it is Jewish-owned.
Upon further reflection, I think she suspected me (last name Hirsch) of touting my own culture’s confections at the expense of more popular Christian treats. Ha! My last name is a misnomer- I have a little Jewish blood but have been to synagogue exactly once, and I’ve never celebrated a high holiday with my family. I chose gelt over Easter bunnies because they sounded more substantial and less frivolous for a story about Haiti. Maybe an odd choice but certainly not a biased one.
But I just got to thinking, is there any way to exploit my last name to get me into secret Jewish parties? With snacks?