Unbelievable. When I wrote this post five years ago, I overestimated the American palate. I thought there would be a brief marketing spike, six months on the shelves, then Uncrustables would go the way of Clear Pepsi and slap bracelets.
Not so! On the train last week, a young woman reached into her shopping bag and pulled out one of these little grodesters. STILL FROZEN, she licked it and said to her boyfriend, “Dang, I can’t wait until this thing is defrosted. They the bomb!”