From the USA Today article:
The logos, to be available next season for all 30 teams, are made of sugar, starch and food coloring. They’ll add about $5 to the pizza price.
Here is my response, in an e-mail to my friend Kitten:
This is sure to be an enormous failure. Who wants to spend an extra five bucks on something you see for five seconds before putting it down your eat-hole? Besides the fact that it surely grosses up your pizza something fierce.
Kitten made a clever pun on the word ‘foul.’